Email best practices

At a high level, you have 2 major ways of configuring email through Rally:

1. Connected Accounts -- sign in directly with your Gmail or Microsoft O365 account for immediate email sending
   1. Limits: 400-700 emails per day.
   2. When bulk sending through your connected account, Rally sends out 1 email per minute in order to ensure deliverability
2. Custom Email Domains -- set up a custom email address (enterprise-only feature)
   1. Limits: 10,000 per day.
   2. When bulk sending via a custom email domain, Rally batches 100s of emails at a time.

When you've got your email address all set up, you'll have 2 options for email formatting:

1. Plain Text Emails -- looks as if you are sending an email directly from you Gmail inbox

2. Branded Emails -- looks like a nicely designed email template which is on-brand