Email best practices
Email is a foundational building block of Rally, use this guide to learn about all things email in Rally
At a high level, you have 2 major ways of configuring email through Rally:
- Connected Accounts -- sign in directly with your Gmail or Microsoft O365 account for immediate email sending
- Limits: 400-700 emails per day.
- When bulk sending through your connected account, Rally sends out 1 email per minute in order to ensure deliverability
- Custom Email Domains -- set up a custom email address (enterprise-only feature)
- Limits: 10,000 per day.
- When bulk sending via a custom email domain, Rally batches 100s of emails at a time.
When you've got your email address all set up, you'll have 2 options for email formatting:
- Plain Text Emails -- looks as if you are sending an email directly from you Gmail inbox

Plain Text Email Example
- Branded Emails -- looks like a nicely designed email template which is on-brand

Branded Email Example
Updated 3 months ago